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~isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of advertising research"
~person:"Keller, Ed"
~subject:"Advertising effects"
~subject:"Internet marketing"
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of advertising research
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Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
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