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~isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
~subject:"Econometrics"
~subject:"Psychology of advertising"
~subject:"Werbepsychologie"
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
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Psychology & marketing
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Advanced studies in theoretical and applied econometrics : ASTA
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SpringerLink / Bücher
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Selling modernity : advertising in twentieth-century Germany
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Advances in econometrics
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Econometric theory
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Europäische Hochschulschriften / 5
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International Finance Discussion Papers
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of advertising research
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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The Sage handbook of advertising
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Economic modelling
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Energy economics
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of current issues and research in advertising : JCIRA
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Journal of econometrics
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Journal of global marketing
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Journal of marketing communications
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Journal of marketing research : JMR
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Kohlhammer-Edition Marketing
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Marketing and consumer psychology series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The history of advertising
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Working Paper / Federal Reserve Bank of Cleveland
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Administrative Sciences : open access journal
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Advances in econometrics : a research annual
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Advances in finance, accounting, and economics (AFAE) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advances in spatial science
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Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
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1998
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