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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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International journal of advertising : the review of marketing communications
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Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
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1998
Persistent link: https://www.econbiz.de/10000672606
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International
advertising
and communication : current insights and empirical findings
Diehl, Sandra
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ed.
);
Terlutter, Ralf
(
contributor
)
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2006
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1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
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2001
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3., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001582144
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Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
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2006
-
4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003263441
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