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~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~person:"Rutschmann, Marc"
~person:"Winter, Kai"
~subject:"Brand management"
~subject:"Markenführung"
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Wirkung von Limited Editions für Marken : theoretische Überlegungen und empirische Überprüfung
Winter, Kai
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10003811978
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