//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand morphing across Wal-Mart...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Deutschland
1
Germany
1
Imagetransfer
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markenpolitik
1
Markenwert
1
Measurement
1
Messung
1
Personality psychology
1
Persönlichkeitspsychologie
1
Produktpositionierung
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Hochschulschrift
1
Thesis
1
Language
All
German
1
Author
All
Bauer, Hans H.
1
Mäder, Ralf
1
Published in...
All
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
Journal of retailing and consumer services
957
Journal of business research : JBR
930
The Canadian journal of economics
899
Canadian public policy : a journal for the discussion of social and economic policy in Canada
664
Canadian journal of agricultural economics : CJAE
661
The journal of brand management : an international journal
633
The Canadian journal of economics and political science : the journal of the Canadian Political Science Association
487
NBER working paper series
427
SpringerLink / Bücher
423
The journal of product & brand management
421
L' Actualité économique : revue trimest.
418
Working paper / National Bureau of Economic Research, Inc.
397
Canadian tax journal
390
NBER Working Paper
362
Cat.
358
Journal of retailing
351
Canadian public administration : analyzing national, provincial, territorial, municipal, aboriginal and international governance practice in a changing world
307
Research paper series / Analytical Studies, Statistics Canada
274
International journal of retail & distribution management
258
The international review of retail, distribution and consumer research
252
Applied economics
241
Discussion paper
225
Discussion paper series / IZA
225
Psychology & marketing
216
European journal of marketing : EJM
197
Staff working paper / Bank of Canada
195
European journal of operational research : EJOR
192
International journal of production economics
191
Journal of Product & Brand Management
178
International Journal of Retail & Distribution Management
177
Canadian farm economics
175
Working paper / Bank of Canada
171
Journal of marketing
168
Asia Pacific journal of marketing and logistics
167
IZA Discussion Papers
165
Research paper / Statistics Canada
162
American journal of agricultural economics
155
IZA Discussion Paper
155
Journal of strategic marketing
148
Journal of marketing management : MM
147
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Messung und Steuerung von Markenpersönlichkeit : Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials
Mäder, Ralf
-
2005
-
1. Auflage
Persistent link: https://www.econbiz.de/10002570478
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->