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~isPartOf:"Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten"
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ECONIS (ZBW)
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1
Politisches Marketing in den Massenmedien
Dombrowski, Ines
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1997
Persistent link: https://www.econbiz.de/10000965206
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2
Lebensstilanalysen in der strategischen Marktforschung
Reeb, Marianne
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1998
Persistent link: https://www.econbiz.de/10000979233
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3
Patientenorientiertes Pharmamarketing : Kommunikation und Entscheidungsverhalten am Markt für verschreibungspflichtige Medikamente
Hohensohn, Heidi
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1998
Persistent link: https://www.econbiz.de/10000982014
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4
Wettbewerbsstrategien im Einzelhandel : Chancen und Risiken von Preisführerschaft und Differenzierung
Gröppel-Klein, Andrea
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1998
Persistent link: https://www.econbiz.de/10000987344
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5
Marktorientierte Markenbewertung : eine konsumenten- und unternehmensbezogene Betrachtung
Bekmeier-Feuerhahn, Sigrid
-
1998
Persistent link: https://www.econbiz.de/10000987763
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6
Werbemonitoring: computergestütztes Verfahren zur Konkurrenzanalyse
Nickel, Oliver
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1997
Persistent link: https://www.econbiz.de/10000971978
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7
Erlebniswelten und Stimmungen in der Anzeigenwerbung : Analyse emotionaler Werbebotschaften
Woll, Erika
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1997
Persistent link: https://www.econbiz.de/10000972016
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