Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as … well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many …Introduction to Market Reseach -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics …

1 Introduction -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis … with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a …