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Deutschland
47
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47
Beziehungsmarketing
20
Relationship marketing
20
Brand management
17
Consumer behaviour
17
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9
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Albrecht, Carmen-Maria
1
Anhalt, Christian
1
Antwerpes, Sarah
1
Artz, Martin
1
Bach, Norbert
1
Batt, Verena
1
Bauer, Hans H.
1
Beißel, Stefan
1
Benning-Rohnke, Elke
1
Bentele, Günter
1
Berentzen, Johannes
1
Blecker, Thorsten
1
Bode, Philipp
1
Bonnemeier, Sebastian
1
Bornemann, Torsten
1
Boslau, Madlen
1
Brandt, Björn
1
Bruhn, Manfred
1
Bryant, Melchior D.
1
Buchele, Mark-Steffen
1
Buob, Matthias
1
Buriánek, Ferdinand
1
Burmann, Christoph
1
Bürgi, Bernadette
1
Detscher, Stefan
1
Domsch, Michel E.
1
Dressler, Matthias
1
Duckek, Katja
1
Dühring, Lisa
1
Eichen, Falko
1
Engel, Birgit
1
Eschenbach, Florian
1
Fantapié Altobelli, Claudia
1
Fiege, René
1
Frank, Ulrich
1
Garmaier, Gerd
1
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1
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Friedrich-Schiller-Universität Jena
1
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1
ICORIA <9, 2010, Madrid>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <4, 2009, Nürnberg>
1
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Gabler Research
SpringerLink / Bücher
2,035
Journal of business research : JBR
524
European Journal of Marketing
517
Springer eBook Collection / Business and Economics
472
Springer eBook Collection
471
Gabler Edition Wissenschaft
441
Europäische Hochschulschriften / 5
379
Online Information Review
316
Research
296
Marketing Intelligence & Planning
263
Journal of retailing and consumer services
237
Lehrbuch
231
International journal of internet marketing and advertising : IJIMA
229
Telecommunications policy : the international journal of digital economy, data sciences and new media
229
Journal of Food Distribution Research
208
Industrial marketing management : the international journal for industrial and high-tech firms
195
Management science : journal of the Institute for Operations Research and the Management Sciences
170
Journal of Consumer Marketing
169
Journal of advertising research
169
Management Science
153
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Journal of marketing communications
146
essentials
146
Strategic Direction
144
Technological forecasting & social change : an international journal
141
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
135
NBER working paper series
134
MPRA Paper
133
Journal of marketing management : MM
132
Journal of Agricultural and Applied Economics
131
Economics Papers from University Paris Dauphine
129
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
128
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
128
Aslib Proceedings
127
International journal of advertising : the review of marketing communications
124
European journal of marketing : EJM
123
Information systems research : ISR
120
Journal of marketing
118
Hamburger Schriften zur Marketingforschung
117
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ECONIS (ZBW)
122
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1
Ökonomische Relevanz von Kommunikationsqualität in elektronischen Verhandlungen
Duckek, Katja
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003942843
Saved in:
2
The
marketing
-sales-finance triangle : an empirical investigation of finance-related interactions & managerial challenges among
marketing
, sales, and finance actors
Weissbrich, Dirk
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003856577
Saved in:
3
Die Zusammenarbeit mit Agenturen bei der integrierten Kommunikation : Anforderungen, Umsetzung und empirische Befunde aus Unternehmenssicht
Bruhn, Manfred
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008653981
Saved in:
4
Service- und Ereignisorientierung im Contact-Center : Entwicklung eines Referenzmodells zur Prozessautomatisierung
Jobst, Daniel
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008659543
Saved in:
5
IT outsourcing governance : client types and their management strategies
Leimeister, Stefanie
-
2010
-
1st ed.
Persistent link: https://www.econbiz.de/10008663638
Saved in:
6
Betriebliche Kommunikationsprozesse bei Dienstleistern : Herausforderungen für Organisation und IT durch Kundenorientierung
Kordowich, Philipp
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008665226
Saved in:
7
Breaking new ground in theory and practice
Okazaki, Shintaro
(
ed.
)
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10012878611
Saved in:
8
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008991631
Saved in:
9
Analyzing and influencing search engine results : business and technology impacts on Web information retrieval
Lieberam-Schmidt, Sönke
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10008799100
Saved in:
10
Erwerb von Online-Musikrechten in Europa : Marktanalyse und Entwicklung eines marktadäquaten Lizenzmodells
Rainer, Rainer
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009236602
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