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~isPartOf:"Gabler research"
~person:"Büttner, Miriam"
~subject:"Polen"
~subject:"United States"
~subject:"Verbraucherverhalten"
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Marke mit System : die Relevanz der Theorie des regulatorischen Fokus für die Markenwahl
Büttner, Miriam
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2012
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1. Aufl.
Persistent link: https://www.econbiz.de/10009411077
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