//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler-Edition Wissenschaft"
~isPartOf:"Schriften zum Management"
~person:"Robers, Diane"
~subject:"Theory"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Quality and pricing decisions...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Theory
Corporate culture
1
Corporate group
1
Daimler-Benz-Aktiengesellschaft
1
Deutschland
1
Germany
1
Kommunikationspolitik
1
Konzern
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Public relations
1
Subsidiary company
1
Theorie
1
Tochtergesellschaft
1
Unternehmenskultur
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Case study
Bibliografie enthalten
1
Bibliography included
1
Fallstudie
1
Hochschulschrift
1
Thesis
1
Language
All
German
1
Author
All
Robers, Diane
Riechmann, Carmen
2
Arminger, Gerhard
1
Brandes, Annette
1
Carus, Horst G.
1
Draeger-Ernst, Anne
1
Eßeling, Verena
1
Grünert, Lars
1
Jahn, Domenico
1
Jehle, Egon
1
Kudernatsch, Daniela
1
Maurenbrecher, Patrick S.
1
Morawietz, Marco
1
Peterson, Michael
1
Schwarze, Jutta
1
Wagner, Gunther
1
more ...
less ...
Published in...
All
Gabler-Edition Wissenschaft
Schriften zum Management
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integrierte Marketing-Kommunikation von Konzernen. Mit einem Geleitw. von Arnold Hermanns
Robers, Diane
-
1999
Persistent link: https://www.econbiz.de/10001380565
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->