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~isPartOf:"Gabler-Edition Wissenschaft / Leasing-Studien"
~person:"Albrecht, Marcus"
~person:"Bauer, Hans H."
~person:"Disch, Wolfgang K. A."
~person:"Guzman, Francisco"
~person:"Langner, Tobias"
~person:"Sattler, Henrik"
~source:"econis"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"Schätzung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Thesis"
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Controlling
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Albrecht, Marcus
Bauer, Hans H.
Disch, Wolfgang K. A.
Guzman, Francisco
Langner, Tobias
Sattler, Henrik
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Gabler-Edition Wissenschaft / Leasing-Studien
Forschungsgruppe Konsum und Verhalten
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
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Management von Forschung, Entwicklung und Innovation
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Controlling als markt- und erfolgsorientiertes Steuerungskonzept für Leasing-Gesellschaften
Albrecht, Marcus
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2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001511110
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