//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler-Lehrbuch"
~language:"deu"
~person:"Mattmüller, Roland"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Mass-Customization von Dienstl...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Betriebswirtschaftslehre
1
Beziehungsmarketing
1
Business economics
1
Cosmetics industry
1
Deutschland
1
Germany
1
Hans Schwarzkopf GmbH <Hamburg>
1
Kosmetikindustrie
1
Marketing
1
Relationship marketing
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Fallstudie
Case study
1
Lehrbuch
1
Textbook
1
Language
All
German
Author
All
Mattmüller, Roland
Berekoven, Ludwig
1
Eckert, Werner
1
Ellenrieder, Peter
1
Ihl, Christoph
1
Piller, Frank T.
1
Reichwald, Ralf
1
Seifert, Sascha
1
more ...
less ...
Published in...
All
Gabler-Lehrbuch
Gabler Lehrbuch
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integrativ-prozessuales Marketing : eine Einführung ; mit durchgehender Schwarzkopf & Henkel-Fallstudie
Mattmüller, Roland
-
2004
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002127196
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->