The discount online voucher initiated by Groupon has changed the way many online shoppers find bargains for local services. Will the distance influence the consumers' decision to purchase at the daily deal site? How far does a consumer travel to use her discount online voucher? In this paper, in...

China's electronic marketplace has recorded tremendous growth, and apparel sales are rising rapidly. Two sequential field experiments in an apparel online shopping mall on Taobao, the most dominant marketplace in China, are carried out to analyze the effects of online promotion on hit list. We...