Implicit associations and biases are carried without awareness or conscious direction, yet there is reason to believe they may be influenced by social pressures. In this paper, I study social pressure as a motive to give, as well as giving itself under conditions of implicit bias. In doing so, I...

Implicit associations and biases are carried without awareness or conscious direction, yet there is reason to believe they may be influenced by social pressures. In this paper, I study social pressure as a motive to give, as well as giving itself under conditions of implicit bias. In doing so, I...