Because consumers’ preferences are relevant determinants in the purchase decision, their measurement seems to be extremely important. Therefore, the article presents selected results of preference measurement (conjoint-analysis) with special regard to different food production modes...

In 2001 the Federal Government of Germany formed by Social Democrats and Green Party declared a policy goal of 20 % of organic farming in Germany by 2010. This objective can only be achieved by behavioural changes of the actors within the food supply chain and consumers. Therefore, the proper...