There are two objectives of this article: (i) It is discussed theoretically how the dynamics of pricing decisions of multiproduct retailers can be explained. (ii) It is analyzed empirically by use of scanner data how prices are actually set and how consumers react at the point of sale to price...

Studies which analyze price-quality relations in the consumer goods market are mainly more than ten years old and deal marginally with food products. In this survey, the sceptical findings are confirmed with a special focus on the food market. The results show that food quality, risk avoidance...

The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...