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GfK marketing intelligence review
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Customization : a goldmine or a wasteland?
Franke, Nikolaus
;
Keinz, Peter
;
Steger, Christoph J.
- In:
GfK marketing intelligence review
2
(
2010
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10009893814
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