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~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Category Management
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Consumer behaviour
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Customer value
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Verhoef, Peter C.
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Leeflang, Peter
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GfK marketing intelligence review : Marketingforschung für die Praxis
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of retailing
21
ERIM Report Series Research in Management
20
ERIM report series research in management
18
Journal of marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
MSI reports : working paper series
10
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
6
Journal of the Academy of Marketing Science
5
Journal of business research : JBR
4
Marketing Letters
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Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
ERIM Report Series Reference
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Foundations and trends in marketing : FTMKT
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GfK marketing intelligence review
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
Journal of service research : JSR
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Marketing Science
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Rotterdam Institute for Business Economic Studies
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Decision support systems : DSS ; the international journal
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European Management Journal
2
European journal of marketing : EJM
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European management journal
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European review of agricultural economics : ERAE
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Handbook of research on customer equity in marketing
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International journal of management reviews : IJMR
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Journal of interactive marketing
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Long range planning : LRP ; international journal of strategic management
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M & O : tijdschr. voor organisatiekunde en sociaal beleid
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Marketing : journal of research and management
2
Quantitative Marketing and Economics
2
Retailing in the 21st century : current and future trends
2
Wissenschaftliche Schriften der WWU Münster / 4
2
Business Economics Working Papers
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Business strategy review
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Cambridge Working Papers in Economics
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Competition and Regulation in Network Industries
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ECONIS (ZBW)
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Getting marketing back into the boardroom : the influence of the marketing department in companies today
Verhoef, Peter C.
;
Leeflang, Peter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10003982241
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Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10009419844
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3
My customers are better than yours! : on reporting customer equity
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10003982244
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