Mittal, R.K.; Sinha, Neena; Singh, Archana - In: Global Business Review 9 (2008) 2, pp. 287-298
In this case we present the process of implementation of an economic value added (EVA) framework in Godrej Consumer Products Limited (GCPL), a leading fast moving consumer goods (FMCG) company in India, and the challenges faced by the company. It covers in detail the reasons for implementing the...