The purpose of this research was to analyze financial results of four major US retailers from June 2006 until August 2008 and compare their tactics to create shareholder’s value, using key performance and enterprise marketing ratios. This is a relevant study given the different business...

This research aims to investigate culture impact on the content of helpful online consumer reviews. Two distinct cultures, American and Chinese, were selected for comparison. The hypothesized culture effects were empirically examined with online customer reviews data collected from both...

This study applies the concept of product typicality to account for graded country images effects across products of a country on consumers’ purchase intention. Consumers need for variety impacts consumer purchase intentions when the perspective of product typicality is applied. A...

This study conducts an investigation of cruise passengers across the Taiwan Straits in an attempt to compare travel destination features among the three major port cities of Shanghai, Hong Kong, and Taipei (Keelung), and to obtain findings regarding passengers profiles. Data were collected in...

Nokia tops the list this year among India’s most trusted brands. The purpose of this research is to analyze the influence of brand personality of NOKIA to perceived quality. Approximately 214 respondents from a well known management institute are selected for this purpose. Respondents are...

The aim of this study is to evaluate the service quality performance of Taiwanese foreign restaurants. After a review of the literature on service quality and discussions with managers of Taiwanese foreign restaurants, we decided to use the DINERSERV questionnaire. The methodology, an...

Nokia tops the list this year among India’s most trusted brands. The purpose of this research is to analyze the influence of brand personality of NOKIA to perceived quality. Approximately 214 respondents from a well known management institute are selected for this purpose. Respondents are...

Alternative tourism represents an important source of income in Mexico. There are many potential sites remaining to be developed in the southeast of the country. Included in this group is the state park Cañón del Río Usumacinta, Boca del Cerro. This park is located in the municipality of...

Total Quality Management (TQM) has emerged as a potential solution to improve the efficiency and effectiveness of health care provision and is becoming increasingly important for the successful operation of public hospitals. The aim of the study is to determine the extent to which TQM can be...

The forces of natural law selection prompt animal species to make preference decisions to maximize their survival utility. Those species making decisions in this way survive, and those which do not tend towards extinction. This process appears to follow a decreasing marginal utility trend with a...