Diversity is an important concept in business and marketing and is utilized in campaigns to attract consumers. This study examines the level of diversity in print media that targets the niche market of gays and lesbians. Race and gender are examined to determine if, in fact, marketers are being...

Luxury brands and the Internet communication media seem to be inconsistent at first sight. On the one hand, luxury brands have to maintain the control of their elitism and their image; on the other hand, Internet is defined as a mass media of communication that is basically not selective....

Many researchers have provided comprehensive definitions for the term of brand loyalty and also examined the factors affecting brand loyalty with many empirical studies. But there is little research focusing on the brand loyalty of professional sports fans. The topic area about factors...

Various studies have been done to further understand adolescent skepticism, its antecedents and consequences, and the affect of skepticism on the processing of advertising and persuasion attempts among adolescents. Given the substantial purchasing power and advertising dollars currently spent on...

This study conducts an investigation of cruise passengers across the Taiwan Straits in an attempt to compare travel destination features among the three major port cities of Shanghai, Hong Kong, and Taipei (Keelung), and to obtain findings regarding passengers profiles. Data were collected in...

Nokia tops the list this year among India’s most trusted brands. The purpose of this research is to analyze the influence of brand personality of NOKIA to perceived quality. Approximately 214 respondents from a well known management institute are selected for this purpose. Respondents are...

The aim of this study is to evaluate the service quality performance of Taiwanese foreign restaurants. After a review of the literature on service quality and discussions with managers of Taiwanese foreign restaurants, we decided to use the DINERSERV questionnaire. The methodology, an...

Nokia tops the list this year among India’s most trusted brands. The purpose of this research is to analyze the influence of brand personality of NOKIA to perceived quality. Approximately 214 respondents from a well known management institute are selected for this purpose. Respondents are...

Alternative tourism represents an important source of income in Mexico. There are many potential sites remaining to be developed in the southeast of the country. Included in this group is the state park Cañón del Río Usumacinta, Boca del Cerro. This park is located in the municipality of...

Total Quality Management (TQM) has emerged as a potential solution to improve the efficiency and effectiveness of health care provision and is becoming increasingly important for the successful operation of public hospitals. The aim of the study is to determine the extent to which TQM can be...