In the past four years, Chinese tourists’ consumption in Taiwan has contributed to the Taiwanese economy. However, there is a limited literature documenting the actual tax effects under the aviation deregulation. Based on the models established by Leontief (1966) and Miyazawa (2002) and...

With the recent promotion of ecotourism in Taiwan, one strategy for developing sustainable ecotourism is to increase the competitiveness of tourism through experiential marketing and superior service quality. This study examines the effects between experiential marketing and service quality of...