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~isPartOf:"Global advertising practice in a borderless world"
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Global advertising practice in a borderless world
Journal of marketing management : MM
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing theory
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Expanding disciplinary space : on the potential of critical marketing
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Macromarketing - a global focus ; Vol. 1
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Marketing, ethics and society : critical reflections
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Indian advertising in the context of globalisation
Sreekumar, Hari
;
Varman, Rohit
- In:
Global advertising practice in a borderless world
,
(pp. 158-170)
.
2017
Persistent link: https://www.econbiz.de/10011668023
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