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~isPartOf:"Global business review"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Ghrib, Hela"
~subject:"Brand image"
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Beyond brand personality : building consumer-brand emotional relationship
Becheur, Imene
;
Bayarassou, Oula
;
Ghrib, Hela
- In:
Global business review
18
(
2017
)
3
,
pp. 128-144
Persistent link: https://www.econbiz.de/10011745522
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