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~isPartOf:"Global business review"
~isPartOf:"The Indian journal of public administration : quarterly journal of the Indian Institute of Public Administration"
~person:"Dubhashi, P. R."
~person:"Kaur Ghuman, Mandeep"
~person:"Maheshwari, Shriram"
~subject:"Celebrity endorsement"
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Global business review
The Indian journal of public administration : quarterly journal of the Indian Institute of Public Administration
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Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
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