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~isPartOf:"Global business review"
~isPartOf:"The Indian journal of public administration : quarterly journal of the Indian Institute of Public Administration"
~person:"Dubhashi, P. R."
~person:"Kaur Ghuman, Mandeep"
~person:"Maheshwari, Shriram"
~subject:"Celebrity-Werbung"
~subject:"Shareholder Value"
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Global business review
The Indian journal of public administration : quarterly journal of the Indian Institute of Public Administration
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Impact of firm-specific attributes on shareholder value creation of Indian companies : an empirical analysis
Narang, Sweety
;
Kaur Ghuman, Mandeep
- In:
Global business review
15
(
2014
)
4
,
pp. 847-866
Persistent link: https://www.econbiz.de/10011347013
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Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
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