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Impact of advertising intensity on market risk of a firm : a study on the Indian consumer goods sector
Tripathi, Shalini Nath
;
Misra, Dheeraj
;
Siddiqui, Masood
- In:
Global business review
21
(
2020
)
6
,
pp. 1376-1386
Persistent link: https://www.econbiz.de/10012388969
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