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Direct and moderating influence of perceived fit, risk and parent brand trust on brand extension success of a personal care brand in India
Tripathi, Vibhuti
;
Rastogi, Pooja
;
Kumar, Suresh
- In:
Global business review
19
(
2018
)
6
,
pp. 1681-1692
Persistent link: https://www.econbiz.de/10011982951
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