This paper examines the hypothesis that cooperation depends on the aspirations that individuals hold for their community welfare and tests whether videos that depict either a successful example of collective action or living conditions in rural areas can shape community aspirations and increase...

We propose that community aspirations defined as the preferences for goals that increase communal well-being are an important determinant of cooperation in collective action problems. This paper conceptualizes community aspirations and investigates whether the proposed measure is associated with...