In August 2017, MoviePass dramatically lowered its monthly subscription price from $50 to just $10 which allowed subscribers to see up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses...

The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow’s milk. Because many people find the A1 protein difficult to digest, and that protein may be related...