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We consider the strategic use of information by an online platform to both guide consumer search through its product recommendations and influence sellers' targeting and advertising decisions. The model provides a unified view of personalized product recommendation and targeted advertising on...
Persistent link: https://www.econbiz.de/10014030520
Royalty payment has been under heated debate in both the traditional art market and the newly emerged non-fungible tokens (NFTs) markets. In this paper, we investigate the role of royalty payments in the trading market with creators and buyers and explore how NFT platforms should design royalty...
Persistent link: https://www.econbiz.de/10014350456