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~isPartOf:"Hamburger Schriften zur Marketingforschung"
~language:"deu"
~person:"Andresen, Christian"
~person:"Kern, Jan-Henrik"
~subject:"Bausparkasse"
~subject:"Marketing theory"
~subject:"Theorie"
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Deutschsprachige Standardliteratur zu den Grundlagen des
Marketing
: eine Vergleichsanalyse aus Studierendensicht
Andresen, Christian
-
2007
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