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~isPartOf:"Handbook of marketing and finance"
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Handbook of marketing and finance
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The marketing-finance interface in channels of distribution research : a roadmap for future research
Gielens, Katrijn
;
Geyskens, Inge
- In:
Handbook of marketing and finance
,
(pp. 204-224)
.
2012
Persistent link: https://www.econbiz.de/10009552467
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