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~isPartOf:"Handbook of marketing decision models"
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Handbook of marketing decision models
Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing models for electronic commerce
Bucklin, Randolph E.
- In:
Handbook of marketing decision models
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(pp. 327-369)
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2008
Persistent link: https://www.econbiz.de/10003755278
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