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Shankar, Venkatesh
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Handbook of marketing strategy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Journal of retailing
15
MSI reports : working paper series
14
Journal of marketing research : JMR
10
Marketing Science
10
Journal of the Academy of Marketing Science
9
Management Science
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
7
Water Resources Management
7
Journal of development economics
6
Mays Business School Research Paper
5
Natural Hazards
5
Operations research, Management science : OR MS ; the international literature digest
5
Journal of Development Economics
4
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
3
CESifo Working Paper Series
3
Industrial and corporate change
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Report / Marketing Science Institute
3
Research policy : policy and management studies of science, technology and innovation
3
Research policy : policy, management and economic studies of science, technology and innovation
3
Review of marketing research
3
Academy of Management journal : AMJ
2
CAGE Online Working Paper Series
2
CESifo Working Paper
2
CESifo working papers
2
Discussion Papers Series, Department of Economics, Tufts University
2
European journal of operational research : EJOR
2
European journal of political economy
2
Export performance and export marketing strategies
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of electronic commerce : IJEC
2
Journal of economic literature
2
Journal of marketing research
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Queen's Economics Department Working Paper
2
Queen's Economics Department working paper
2
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Marketing strategy and firm value
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 415-439)
.
2012
Persistent link: https://www.econbiz.de/10009530838
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2
Mobile marketing strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 217-230)
.
2012
Persistent link: https://www.econbiz.de/10009530859
Saved in:
3
Marketing resource allocation strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 153-171)
.
2012
Persistent link: https://www.econbiz.de/10009530865
Saved in:
4
Late-mover strategies
Shankar, Venkatesh
;
Carpenter, Gregory S.
- In:
Handbook of marketing strategy
,
(pp. 362-375)
.
2012
Persistent link: https://www.econbiz.de/10009530850
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