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~isPartOf:"Handbook of marketing strategy"
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Marketing management
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Marketingmanagement
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Allocation
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Allokation
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Competitive advantage
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Firm value
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Internet marketing
1
Market entry
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Markteintritt
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Shankar, Venkatesh
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Carpenter, Gregory S.
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Handbook of marketing strategy
Journal of retailing
15
MSI reports : working paper series
14
Journal of the Academy of Marketing Science
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of marketing
7
Journal of marketing research : JMR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Mays Business School Research Paper
5
Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Management Science
3
Report / Marketing Science Institute
3
Review of marketing research
3
Harvard-Business-Manager : das Wissen der Besten
2
Journal of marketing research
2
Retailing in the 21st century : current and future trends
2
Advances in applied microeconomics : a research annual
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Handbook of business-to-business marketing
1
Handbook of marketing decision models
1
Handbook of strategic e-business management
1
Handbook of technology and innovation management
1
Harvard business review : HBR
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Journal of advertising
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Legends in marketing
1
MERCATI E COMPETITIVITÀ
1
MIT sloan management review
1
Marketing in a digital world
1
Marketing mix decisions : new perspectives and practices
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketing-mix strategies - product strategy and promotion strategy
1
Operations research, Management science : OR MS ; the international literature digest
1
Organizing the new industrial economy
1
Rotman School of Management working paper / University of Toronto Rotman School of Management
1
Stanford University Graduate School of Business research paper
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Marketing strategy and firm value
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 415-439)
.
2012
Persistent link: https://www.econbiz.de/10009530838
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2
Mobile marketing strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 217-230)
.
2012
Persistent link: https://www.econbiz.de/10009530859
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3
Marketing resource allocation strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 153-171)
.
2012
Persistent link: https://www.econbiz.de/10009530865
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4
Late-mover strategies
Shankar, Venkatesh
;
Carpenter, Gregory S.
- In:
Handbook of marketing strategy
,
(pp. 362-375)
.
2012
Persistent link: https://www.econbiz.de/10009530850
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