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~isPartOf:"Handbook of qualitative research methods in marketing"
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Handbook of qualitative research methods in marketing
Journal of business research : JBR
7
Journal of retailing
7
Research in consumer behavior
4
Contemporary consumer culture theory
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing theory
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Routledge interpretive marketing research
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
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Journal of Business Research
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Journal of business ethics : JOBE
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Journal of marketing
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MSI reports : working paper series
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Marketing and the common good : essays from Notre Dame on societal impact
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Routledge studies in marketing
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Advances in consumer research
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Arts and the Market
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Brands : interdisciplinary perspectives
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of customer behaviour
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Journal of global marketing
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Kellogg on marketing
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Legends in consumer behavior
1
Marketing Intelligence & Planning
1
Qualitative Market Research: An International Journal
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Qualitative market research : an international journal
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The evolution of brands : from signals of quality to storehouses of trust
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Fielding ethnographic teams: strategy, implementation and evaluation
Sherry, John F.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 268-276)
.
2006
Persistent link: https://www.econbiz.de/10003445850
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Writing it up, writing it down: being reflexive in accounts of consumer behavior
Joy, Annamma
;
Sherry, John F.
;
Troilo, Gabriele
; …
- In:
Handbook of qualitative research methods in marketing
,
(pp. 345-360)
.
2006
Persistent link: https://www.econbiz.de/10003446324
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