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~isPartOf:"Handbook of research on counterfeiting and illicit trade"
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Handbook of research on counterfeiting and illicit trade
Journal of marketing communications
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European Journal of Marketing
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Marketing Intelligence & Planning
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Marketing intelligence & planning
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European journal of marketing : EJM
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Journal of business research : JBR
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MERCATI E COMPETITIVITÀ
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Qualitative Market Research: An International Journal
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Working paper / Department of Commerce, College of Business, Massey University
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Corporate Communications: An International Journal
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International journal of advertising : the quarterly review of marketing communications
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Qualitative market research : an international journal
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of Business Strategy
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Journal of Product & Brand Management
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Journal of business strategy
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The journal of brand management : an international journal
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Corporate communications : an international journal
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EuroMed Journal of Business
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The future of marketing : critical 21st century perspectives
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The journal of consumer marketing
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The journal of product & brand management
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A reader in marketing communications
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Business horizons
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Corporate reputation review : an international journal
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ECONOMIA E DIRITTO DEL TERZIARIO
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International Journal of Bank Marketing
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International journal of management and marketing research : IJMMR
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Journal of Consumer Marketing
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Journal of Small Business and Enterprise Development
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of the Market Research Society : JMRS
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Competitiveness Review: An International Business Journal
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Developing successful global strategies for marketing luxury brands
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Counterfeiting luxury goods
Cesareo, Ludovica
;
Pastore, Alberto
;
Williams, Patti
- In:
Handbook of research on counterfeiting and illicit trade
,
(pp. 193-222)
.
2017
Persistent link: https://www.econbiz.de/10011750906
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Analysis of anti-counterfeiting tactics to diffuse consumer demand
Stöttinger, Barbara
;
Penz, Elfriede
;
Cesareo, Ludovica
- In:
Handbook of research on counterfeiting and illicit trade
,
(pp. 387-403)
.
2017
Persistent link: https://www.econbiz.de/10011750969
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