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~isPartOf:"Handbook of research on customer engagement"
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Engagement-to-value (E2V) : an empirical case study
Keeling, Debbie Isobel
;
Ruyter, Ko de
;
Cox, David
- In:
Handbook of research on customer engagement
,
(pp. 20-34)
.
2019
Persistent link: https://www.econbiz.de/10013163342
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