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The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan; Kim, Yeuseung - In: Handbook of research on effective advertising …, (pp. 285-301). 2015
Persistent link: https://www.econbiz.de/10011283743
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Corporate advertising at the age of social media
Aktan, Ercan; Ozupek, Mehmet Nejat - In: Handbook of research on effective advertising …, (pp. 197-212). 2015
Persistent link: https://www.econbiz.de/10011283753
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A model for mind-device dialectic and the future of advertising in the social media age
Yilmaz, Recep; Taskiran, Nurdan Oncel - In: Handbook of research on effective advertising …, (pp. 1-16). 2015
Persistent link: https://www.econbiz.de/10011283777