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~isPartOf:"Handbook of research on international advertising"
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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Culture, leadership, and organizations : the GLOBE study of 62 societies
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Project GLOBE and cross-cultural advertising research : developing a theory-driven approach
Quigley, Narda R.
;
Sully De Luque, Mary F.
;
House, Robert J.
- In:
Handbook of research on international advertising
,
(pp. 61-87)
.
2012
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