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~isPartOf:"Handbook of research on international advertising"
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Handbook of research on international advertising
Journal of the Operations Research Society of Japan : JORSJ
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Analysis of the relationship between advertisers and advertising agencies in the global market
Takada, Hirokazu
;
Mizuno, Makoto
;
Bith-Hong, Ling
- In:
Handbook of research on international advertising
,
(pp. 497-517)
.
2012
Persistent link: https://www.econbiz.de/10009514350
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