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~isPartOf:"Handbook of research on international advertising"
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Handbook of research on international advertising
Industrial Management & Data Systems
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Using partial least squares path modeling in advertising research : basic concepts and recent issues
Henseler, Jörg
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Handbook of research on international advertising
,
(pp. 252-276)
.
2012
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