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A new frontier in the satisfaction of the cultural tourist : the QR Code
Tardivo, Giuseppe; Scilla, Angela; Viassone, Milena - In: Handbook of research on management of cultural products …, (pp. 348-366). 2014
Persistent link: https://www.econbiz.de/10010348355
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The disability marketing and the cultural "product" : Italian experience and propositions for international contexts
Migliaccio, Guido - In: Handbook of research on management of cultural products …, (pp. 321-346). 2014
Persistent link: https://www.econbiz.de/10010348356
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Web 2.0 model in cultural organization : case study Peepul
Aiello, Lucia - In: Handbook of research on management of cultural products …, (pp. 303-320). 2014
Persistent link: https://www.econbiz.de/10010348357
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Open, user, and smart innovation in cultural firms
Della Corte, Valentina - In: Handbook of research on management of cultural products …, (pp. 200-224). 2014
Persistent link: https://www.econbiz.de/10010348381
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The relationships between cultural institutions and companies : from donations to strategic partnerships
Siano, Alfonso; Siglioccolo, Mario; Tuccillo, Carmela; … - In: Handbook of research on management of cultural products …, (pp. 126-150). 2014
Persistent link: https://www.econbiz.de/10010348388
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The assessment of cultural experience through the measurement of cross-cutting skills : the Giffoni Experience case study
Gallucci, Carmen; Bellelli, Piera; Saccà, Giuliana; … - In: Handbook of research on management of cultural products …, (pp. 83-112). 2014
Persistent link: https://www.econbiz.de/10010348393
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The cultural relationship management : case study "Sassi of Matera"
Aiello, Lucia; Ferri, Salvatore - In: Handbook of research on management of cultural products …, (pp. 41-57). 2014
Persistent link: https://www.econbiz.de/10010348401
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The cultural product : integration and relational approach
Aiello, Lucia; Cacia, Claudia - In: Handbook of research on management of cultural products …, (pp. 1-21). 2014
Persistent link: https://www.econbiz.de/10010348407