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Patent Intelligence zur unternehmensrelevanten Wissenserschließung : Reifegradbasierte Fähigkeiten - Qualitative Fallstudienanalysen - Iterativer Ablauf

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Michael Wustmans liefert anhand von vier Fallstudien praktische Einblicke in die Umsetzung und Weiterentwicklung der Patent Intelligence von technologieorientierten Unternehmen, denen unterschiedliche Mittel für die Erschließung von Wissen aus Patentdaten zur Verfügung stehen. Durch die...

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Chapter 1: Introduction: Navigating the Strategy and Change Interface Successfully -- Section 1: The Strategy Process -- Chapter 2: Introduction: The Strategy Process -- Chapter 3: A social context view of strategic cognition: Strategists are highly emotional and interactive Homo sapiens! --...

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