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~isPartOf:"Handbook of research on strategic management in small and medium enterprises"
~isPartOf:"Journal of small business and enterprise development"
~person:"Khan, Hina"
~subject:"Dynamische Kompetenzen"
~subject:"Innovation"
~subject:"Resource-based view"
~subject:"SME"
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Handbook of research on strategic management in small and medium enterprises
Journal of small business and enterprise development
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How do not-for-profit SMEs attempt to develop a strong brand in an increasingly saturated market?
Khan, Hina
;
Ede, Donna
- In:
Journal of small business and enterprise development
16
(
2009
)
2
,
pp. 335-354
Persistent link: https://www.econbiz.de/10003855976
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