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~isPartOf:"Handbook on brand and experience management"
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Handbook on brand and experience management
Journal of Product & Brand Management
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Journal of marketing management : MM
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European Journal of Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of product & brand management
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Handbook of research on marketing and corporate social responsibility
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Journal of Product & Brand Management: Volume 21, Issue 6
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Journal of current issues and research in advertising : JCIRA
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Branding and design management
Montaña, Jordi
;
Guzmán, Francisco
;
Moll, Isa
- In:
Handbook on brand and experience management
,
(pp. 88-98)
.
2008
Persistent link: https://www.econbiz.de/10003788983
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