//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook on the economics of the media"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategic Assortment Reduction...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Fernsehwerbung
1
Hörfunkwerbung
1
Internet marketing
1
Media industries
1
Mediensektor
1
Online-Marketing
1
Radio advertising
1
Television advertising
1
Werbung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Dukes, Anthony
1
Published in...
All
Handbook on the economics of the media
CIE Discussion Papers
130
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Marketing Science
19
Management Science
15
Journal of marketing research : JMR
10
Economic and political weekly : a Sameeksha Trust publ
8
CIE discussion papers
4
Journal of marketing
4
The journal of business : B
4
Journal of economics & management strategy : JEMS
3
Journal of marketing research
3
Marketing science
3
Quantitative Marketing and Economics
3
Quantitative marketing and economics : QME
3
Economics letters
2
Journal of retailing
2
Marketing Letters
2
Marketing letters : a journal of research in marketing
2
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
2
The Journal of Business
2
The Rand journal of economics
2
The journal of industrial economics
2
Artificial intelligence in marketing
1
Boston University Questrom School of Business Research Paper
1
Economic & political weekly : a Sameeksha Trust publ.
1
Economics Letters
1
European journal of operational research : EJOR
1
Handbook of information exchange in supply chain management
1
Hukerika memorial lecture
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Johnson School Research Paper Series
1
Journal of Economics & Management Strategy
1
Journal of Industrial Economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the American Statistical Association : JASA
1
Kyklos : international review for social sciences
1
Managerial and Decision Economics
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Economics of advertising : the role of commercial media
Dukes, Anthony
- In:
Handbook on the economics of the media
,
(pp. 107-122)
.
2015
Persistent link: https://www.econbiz.de/10011339823
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->