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~isPartOf:"Handbuch Kommunikationsmanagement"
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Handbuch Kommunikationsmanagement
Bm : Bank und Markt ; Zeitschrift für Retailbanking
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Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
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Kommunikationsstrategien im "55plus-Marketing"
Hunke, Guido
- In:
Handbuch Kommunikationsmanagement
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(pp. 17-32)
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2005
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