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~isPartOf:"Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM"
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Industrial marketing management : the international journal for industrial and high-tech firms
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Kaiserslauterer Schriftenreihe Marketing
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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The journal of supply chain management : a global review of purchasing and supply
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Working paper / Universität Paderborn, Fakultät für Wirtschaftswissenschaften
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eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
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AMS review : official publication of the Academy of Marketing Science
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Competence Site
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Creating and managing superior customer value
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Der Betrieb
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
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Handbook of partial least squares : concepts, methods and applications
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Handbuch Kundenbindungsmanagement
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Product Innovation Management
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Journal of personal selling & sales management : JPSSM
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Kundenbindung auf Basis des Relationship Value
Eggert, Andreas
;
Garnefeld, Ina
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 183-200)
.
2013
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